If you want to rank higher on Google, backlinks are important—but not all backlinks are easy to get. The best way to earn them naturally? Create content that people want to link to. This is called link-worthy content.
In this post, we’ll break it down into simple steps so you can start making content that attracts backlinks the right way.
What Is Link-Worthy Content?
Link-worthy content is any content that’s so useful, original, or interesting that other websites want to share or reference it with a link.
This includes:
- Blog posts
- Case studies
- Infographics
- Tools or checklists
- Research or stats
- How-to guides
If your content helps people, solves problems, or offers unique insights—it’s link-worthy.
Easy Ways to Create Link-Worthy Content
1. Solve a Real Problem
Think about your audience. What questions are they asking? What problems do they face?
Write a blog or make a guide that answers their questions or solves a problem.
Examples:
- “How to Save Money on Website Hosting”
- “Step-by-Step SEO Checklist for Beginners”
- “What to Do If Your Website Gets Penalized by Google”
2. Use Original Research or Data
People love linking to facts, numbers, and real results. If you’ve run a survey, case study, or gathered data from your own projects—publish it.
Examples:
- “SEO Case Study: 3x Traffic in 60 Days”
- “Survey: 75% of Users Leave Slow Websites”
- “Top 10 Keywords That Worked for Local Businesses in the Philippines”
3. Create a Helpful Tool or Checklist
Free tools and templates can attract backlinks because people like to share resources.
Examples:
- Free SEO Audit Template (Google Sheets or PDF)
- Keyword Research Template
- Blog Post Title Generator
- Social Media Calendar for Small Businesses
4. Write Long-Form, Evergreen Guides
Evergreen content stays useful for a long time. Make it detailed, updated, and easy to understand.
Examples:
- “The Ultimate Beginner’s Guide to SEO in the Philippines”
- “How to Build a Website From Scratch in 2025”
- “Complete Local SEO Guide for Small Businesses”
Make sure to add images, clear headings, and real examples to help readers.
5. Use Visuals Like Infographics
Infographics are shareable. If you explain a complex idea in a visual way, bloggers and journalists might use it in their own content (with a backlink to your site).
You can make simple ones using Canva, Visme, or even PowerPoint.
6. Update Old Content
Find your old blog posts that used to get traffic or links. Refresh them with new data, better structure, or images. Then re-share them with websites that linked to the older version.
7. Quote Experts or Include Interviews
Mentioning or interviewing people in your niche gives you a chance to build backlinks when they share your post.
Tip: Reach out after publishing and let them know they were featured.
8. Make a Resource List or “Best Of” Roundup
People love collections of tools, blogs, or services—especially when they are well-organized.
Examples:
- “Top 10 SEO Tools for Beginners in 2025”
- “Best Web Hosting Providers for Small Businesses in PH”
- “Top Travel Blogs to Follow This Year”
Those featured in your list might link back and share it.
Final Tips for Link-Worthy Content
- Keep it helpful and honest
- Use clear language
- Make it easy to scan (headings, bullets, visuals)
- Share it on social media and email outreach
- Focus on quality over quantity
Final Thoughts
Link-worthy content is the foundation of natural backlink building. If your content is useful, unique, or interesting, people will want to link to it—and Google will reward you for it.
