If you’re serious about building a career in search engine optimization, one of the most important tools you can have is an SEO portfolio. Whether you’re freelancing, running your own agency, or applying for a specialist role, your portfolio is proof of your expertise. It shows potential clients or employers

When people search for nearby businesses on Google—like “best spa near me” or “coffee shop in Manila”—they’re usually shown a list of top-rated places on a map. This is what we call the Google Map Pack, and it’s one of the most powerful ways to attract local customers. If your

Google is changing fast—and so is the way people find answers online. One of the most noticeable changes lately is the rise of AI-generated summaries at the top of the search results. These summaries give users direct answers to their questions, saving them from scrolling through multiple websites. They’re powered

If you’re preparing for your first or next interview as an SEO specialist, you might be wondering what hiring managers are really looking for. While having SEO knowledge is important, how you communicate your experience, your understanding of SEO tools, and your ability to stay current with trends also play

If you want to rank higher on Google, backlinks are important—but not all backlinks are easy to get. The best way to earn them naturally? Create content that people want to link to. This is called link-worthy content. In this post, we’ll break it down into simple steps so you

If you want more people to visit your website and grow your business online, hiring an SEO expert in the Philippines is a smart idea. SEO (Search Engine Optimization) helps your website appear on Google when people search for something you offer. In this blog post, we’ll explain why many